P4: Preproduction planning 

 

 

                                        Asset Table

File Name	File Type	Use or Purpose
Europe map scene 1 shot 1	Adobe Illustrator files (AI)	I will show the map of Europe to show the countries on the map.
Flags scene 1 shot 1		Spain, UK, French and Italian flags to show the countries.
Club Europe Background With Lines		Blue and yellow background with lines to create a rule of thirds effect.
Attractions		Tourist attractions from each country: Big Ben, Buckingham Palace, The Louvre Museum, The Eiffel Tower, La Sagrada Familia and The Leaning Tower of Pisa. This shows the exploration aspect of the Club Europe tours.
Assets collection 1		Here I created a lot of assets for my animation. I illustrated these: football, football boot, clock, thought bubble, instruments, music notes and t-shirts.
Club Europe Background		Blue and yellow background represents Club Europe colours and fits the client brief.
Club Europe		I created the Club Europe logo.
Scene 2 shot 2 background		The character is panicking in their bedroom.
Animation Character		I created a teenage, animated character to reach my teen target audience. She will show the audience show to pack and what to do.
Scene 3 assets		Here I created a lot of assets for scene 3. I illustrated these: Passport, suitcase, lists and icons.
Scene 3 shot 5		A collection of clothes I drew: Sunglasses, shorts, and t-shirt.
Scene 5 shot 2		Suitcase with items inside of it. I will show how my character organises their suitcase.
Scene 5 shot 3		The shot is split down the middle. On the left there is a bag with a passport and money. On the right there is an instrument in its case. Shows important things audience can’t forget.
GANTT chart		How the audience can plan their travel day so they ae not late to get on the plane with their school.
Scene 7 shot 8		Attendant standing at the desk waiting to greet the audience.
Scene 7 shot 3		Character shows their plane boarding pass/ticket. Shows how important it is.
Scene 7 shot 4		Character looking at the conveyor belt. Shows process of going through airport security.
Scene 7 shot 5		Character places bag on conveyor belt and it moves through the detector.
Scene 7 shot 6		Character walks through detector.
Scene 7 shot 7		Suitcase gets weighed then placed on the conveyor belt.
Scene 7 shot 8		Attendant on the left at the desk and on the right the character is walking down the plane isle to their seat.
Scene 7 shot 9		Character sits in their seat on the plane.
Scene 7 shot 10		Character looks as the clouds pass by.

Scene 1 shot 1 try 2 exported	WAV files (.wav)	6 seconds	“The UK, France, Spain and Italy are just a few countries home to some of the most famous tourist attractions”
The UK		1 second	“The UK”
France		1 second	“France”
Spain		1 second	“Spain”
And Italy		1 second	“And Italy”
Are just a few countries…		3 seconds	“Are just a few countries home to some of the most famous tourist attractions”
Scene 1 shot 2 buildings try 3		6 seconds	“Big Ben, Buckingham Palace, The Louvre Museum, The Eiffel Tower, La Sagrada Familia, The Leaning Tower of Pisa”
Big Ben		1 second	“Big Ben”
Buckingham Palace		1 second	“Buckingham Palace”
The Louvre Museum		1 second	“The Louvre Museum”
The Eiffel Tower		1 second	“The Eiffel Tower”
La sagrada familia		1 second	“La Sagrada Familia”
Leaning Tower of Pisa		1 second	“The Leaning Tower of Pisa”
Scene 1 shot 3 audio try 2 complete		6 seconds	“Soon you will be visiting a country and taking part in a music festival or sports tour with us, Club Europe”
Scene 2 shot 1 audio try 2 complete		2 seconds	“But back to the present”
Scene 2 shot 2 2		7 seconds	“Right now, you’re stuck at home panicking. Your room is a mess, you don’t know what to pack and you have no idea what to do at the airport”
Scene 2 shot 3 1 complete		6 seconds	“Don’t worry, we’ve got your back! This is Club Europe’s guide to packing and preparing for your first holiday abroad”
Scene 3 shot 1 1 complete		11 seconds	“First there are some things you need to check before you can fly. Have you exchanged some of your money for the currency of the place you are visiting? Have you checked your passport to see if it is valid? Have you booked your accommodation and flights….”
Scene 3 shot 2 2 complete		24 seconds	“Wait, you don’t know what a passport is? A passport is a legal document that confirms your citizenship and identity. We need these to leave the country an get on the plane, but also to enter other countries. Your passport needs to be up to date because it contains important personal information such as your name, birthday, signature, photograph, passport, the date of issue and expiry. Now that you have organised everything you can finally start packing!”
Scene 3 shot 3 complete		6 seconds	“Step 1: make a checklist. Instead of running around wondering what you need to pack, why don’t you create a checklist?”
Scene 3 shot 5, 6 and 7 complete		10 seconds	“Look around your home and see what you will need to take with you. There are certain items you are not allowed to take with you on your flight so remember to check the list to see what items you are allowed to take with you”
Scene 4 shot 1 complete		2 seconds	“Step 2: Gather things together”
Scene 4 shot 2		8 seconds	“Get your clothes, toothbrush and any other items and put them next to your suitcase. Fold your clothes neatly and make sure you have everything that you will need”
Scene 5 shot 1		2 seconds	“Step 3: Now it’s time to pack your suitcase”
Scene 5 shot 2 1		13 seconds	“First you should put your heavier items near the bottom of the suitcase, so it won’t fall over when you stand it up. You can roll your clothes up or fold them. Shoes can be stuffed with socks or other items. Toiletries can be put together in a resealable bag”
Scene 5 shot 3		17 seconds	“Put personal items in a carry on bag such as a rucksack so they don’t get lost. Don’t forget to put any money you will need or any other necessities like your passport in your carry-on bag. If you are taking an instrument for your Club Europe tour, remember to always pack your instrument in a case so it doesn’t get damaged”
Scene 5 shot 4 complete		7 seconds	2It is advisable to have a tag on your suitcase that has your name, phone number and email address in case it gets lost”
Scene 6 shot 1 complete		1 second	“Step 4: Plan your day”
Scene 6 shot 2 complete		7 seconds	“Whatever you do, don’t wake up late, rush to the airport and forget any of your belongings. Especially your passport or some money”
Scene 6 shot 3 complete		9 seconds	“Make a GANTT chart and plan your time. What time will you get up? How long will it take for you to get ready? Take the coach and plane times into consideration”
Scene 7 shot 1 complete		3 seconds	Step 5: Airport protocol (the tricky part)”
Scene 7 shot 2 complete		8 seconds	Remember to keep hold of your passport. You will need to go through lots of different rooms before you can fly. First you will need to check in, they will check your flight documents…
Scene 7 shot 3 complete		3 seconds	“And give you a boarding pass which is your plane ticket o get on the plane”
Scene 7 shot 4 complete		5 seconds	“Next you will need to go through airport security. They will check your passport and your plane ticket”
Scene 7 shot 5 complete		6 seconds	“You will have to place your bags and personal belongings on a tray. These will go through an x ray machine on a conveyor belt”
Scene 7 shot 6 1 complete		5 seconds	“And you will have to walk through a metal detector. Afterwards you can pick your belongings up”
Scene 7 shot 7 2 complete		4 seconds	“Your suitcase will then be weighed, and placed on a conveyor belt where it will be taken onto the plane”
Scene 7 shot 8 complete		10 seconds	“You will then get to the plane gate where your legal documents and plane ticket will be examined. When the gate is open, your ticket will be checked again and you can board the plane!”
Scene 7 shot 9 complete		5 seconds	“Now, you can find your seat, fasten your seatbelt and… relax”
Step 6 have fun complete		1 second	“Step 6: Have fun!”
Last line 2 complete		4 seconds	“Thank you for choosing Club Europe for your tour, we hope you have a great time!”

Theme Music

Copyright free, MP3 file

5 minutes 17 seconds

I will use this theme music to help the promotional animation less boring and relate more to target audience.

I have designed and produced all my assets for my animation. I created my illustrations on Adobe Illustrator, and I recorded my voiceovers using my own voice. I have edited these voiceovers in Adobe Audition to remove background noise and make my voice clearer. I may have used assets from different scene files in different scenes. Some shots only involved text so I didn't have to illustrate any assets for this. I will be taking these assets into adobe Animate so I can create the animation through tweening. I will then take the finished animation into Adobe Premiere Pro to add voiceovers and subtitles. This will improve the accessibility of the product for those who cannot hear or see.

                                     Target Audience Animation

Club Europe is a company that has music, sports and Skii tours for schools, colleges and university. They have asked me to create an animation that tells young people how to pack and prepare for a holiday abroad with their school.

Reading this client brief, I have chosen to target teenagers ages 13-18 of all genders and ethnicities. I decided to go for an older target audience because I think they are more likely to go abroad on holiday and have permission from their parents to do so. Furthermore, this age group would be responsible for packing their own bag and sorting everything out so they can go abroad; they don’t necessarily need their parent’s help. I am also choosing to target all genders and ethnicities so the animation has a broad audience, and it appeals to every person who might go on a Club Europe tour. I am going to target social grades E and D because these school tours are for students who might or might not have a job, they could ask their parents to pay for the trip or pay it themselves. The purpose of the animation is to inform and educate the target audience; teach them how to pack their bags and the procedure for going abroad. Therefore, I want to make sure the animation is simpler so it doesn’t distract them from the information that will be given to them. I have decided to use 2D animation because it isn’t as childlike as 3D animation and the animation is only to show the audience what to do.

To help those who have disabilities, I will use voiceovers for those who can’t see my animation. I will also use subtitles for those who can hear but can’t see my animation. This is to make sure my informative animation has accessibility and can be understood by everyone.

The client brief also asked me to use the same fonts and colour scheme as the Club Europe website. Therefore, I am using the fonts and colours that you can seein the client brief.

This is a GANTT chart. I learnt in unit 2 that a GANTT chart helps you manage the tasks that need doing, the deadlines and how I will meet the final deadline of completing my animation. As you can see I have included the tasks and activities, timings etc that you would normally find on a GANTT chart.

                                  

                                  Contingency Table/Backup Plan

 

Problem or risk	Risk level	How to prevent or solve the problem
Not being able to record foley sounds because microphone dies	Medium	Make sure microphone is fully charged and potentially take another microphone as a backup.
Illness	Low
Animation might take longer than expected	Medium	Try and make the animation simple and possibly use tweening.
Sounds are not clear	Low	Record the sounds and voiceovers a few times so I can choose the best one.
Tripping, falling, and dropping sound equipment	Medium	If there are any wires, I should make sure they are out of the way so I don’t trip on them. I should use the neck strap if I am using a microphone on a camera and I should make sure the environment is safe to record sounds first.

I had to create a contingency plan that I learnt about in unit 2. A contingency plan helps me plan for things that may go wrong and how I can overcome them. These are important to help me keep on track with my animation unit.

             Club Europe Animation- Legal and Ethical Issues

For the informative Club Europe animation, I need to consider some legal and ethical issues. If I don’t follow these laws or societal expectations, the animation will be breaking some laws or it will be controversial.

Copyright prevents someone from using an artist’s work without their permission or without a license from the copyright owner. Copyright covers artwork, graphics, writing, music…. I will have to make sure my animation doesn’t copy any other animations other companies have made or I would be breaking the copyright law. The animation would either be taken down, I could be fined or even sent to prison. Therefore, I need to make sure my animation is original. I will also be creating my own assets except the background music that will either be royalty free or credited to the creator so I will way less likely to by copyright striked.

The client brief doesn’t state where the animation will be distributed. We don’t know it is going to be part of a multi-media advertising campaign or what medium it will be shown across. Therefore, I will state what regulatory bodies there are and how the animation would follow the laws they enforce. Ofcom regulates TV, radio, video on demand and mobile content services. Ofcom regulates TV advertisements alongside the ASA (Advertising Standards Agency) to make sure no misleading comments are made and it is appropriate for children, so it is allowed before the 9PM watershed timing. The animation might be shown as a TV advertisement, so this is relevant. Since animation is moving image, the only other places it can be on are moving billboards and social media

Libel is a written statement that is damaging to a person’s reputation and Slander is a spoken statement that is damaging to a person’s reputation. To stop any miss information in the animation that is against the ASA’s rules, I will do my research to make sure everything I write or say is correct. I won’t be referencing anyone so I cannot be libel or slander.

There are some ethical issues I need to be aware of. I cannot have anything violent or scary (disturbing imagery), any swearing or anything offensive in the animation if it is aimed at children and teenagers. This will stop the animation from being on certain platforms and this will also ruin Club Europe’s reputation as a company for schools and colleges. I will make sure the animation has accessibility so everyone can understand it as well, so this makes it an ethically good animation.