P3: Club Europe Animation Documents

                          The client brief

OPTION 1 DETAILS – EMPLOYER PROJECT: CLUB EUROPE 

1. Create an animation to for Club Europe, an organisation that offers visits abroad for schools & colleges to play sport.  https://club-europe.co.uk/school-sports-tours/ 

2. They require an animation that explains to young people how to pack and prepare for a holiday abroad with their school, perhaps their first trip away from their parents. Use illustrated characters and backgrounds that explain this to young people.  You might want to explain what a passport is, for example and why it is needed. 

3. Target audiences (perhaps more than one - define them!): You determine what you think this is by inspecting their site and considering who might use it.  Consider social grade. 

4. Use the exact RGB colour references for the blue and yellow colours that are on this pagehttps://club-europe.co.uk/school-sports-tours/. Hint: paste a screenshot here and select the colour before noting down the RGB ref: https://imagecolorpicker.com/en 

    

   

5.  Blue:

   rgba(28,98,141,255)
   

    #1c628d

    

   Yellow:

   #ffa708

   rgba(255,167,8,255) 

    

   

    

     Use only the fonts that are used on the company's web page.  Identify them by using https://www.myfonts.com/WhatTheFont/ 

    

   
   'Nunito Sans', sans-serif 

4. 
   

                                             My Research

 Club Europe:

Music concerts, skii trips and sports

My target audience:

 Age and sex: Target males and female teenagers ages 13-18. I chose this age range because teenagers are more likely to be able to travel Europe with school/college with parents permission.

Animation style:  I have chosen to do 2D animation. I think 3D animation is nore targeted towards kids while 2D animation can be targeted more to teenagers and adults. 2D animation also means I can focus more on getting the information across.

Social grade: E and D. The lower end of my target audience will rely on parents to pay for the trip, while the higher end of the target audience can potentially pay for their own trip if they have a job.

Type of animated video: Informative. I will write a script to create clear and consise voiceovers and to help those who have trouble hearing for accessibility. I will also include either subtitles or text throughout the animated video to help those who can't hear and to also make sure important information is recieved.

Here are some examples of advertisements that have used 2D animation and how they are unique to one another:

In this Arianna Grande R.E.M. perfume advertisement, they have used detailed 2D animation to help capture the attention of the viewers and engage them in the storyline. I won't be going into this much detail as the point of the Club Europe animated video is to inform the audience how to pack for a school holiday abroad.

 This Traffic Ticket App 2D animation brand commerical is more likely what I will choose to create. The animation style is simple and the colours stand out against the mostly grey and white backgrounds. I this will help with the brand identity of Club Europe with their blue and yellow house style colours.

 I think this McDonalds 2D animated video follows a similar 2D animation style to the Traffic Ticket advert but you can see how they have informed viewers about their McDonalds app which is exactly what I want to do for the Club Europe video I have been asked to create.

 

Target Audience Animation

Club Europe is a company that has music, sports and Skii tours for schools, colleges and university. They have asked me to create an animation that tells young people how to pack and prepare for a holiday abroad with their school.

Reading this client brief, I have chosen to target teenagers ages 13-18 of all genders and ethnicities. I decided to go for an older target audience because I think they are more likely to go abroad on holiday and have permission from their parents to do so. Furthermore, this age group would be responsible for packing their own bag and sorting everything out so they can go abroad; they don’t necessarily need their parent’s help. I am also choosing to target all genders and ethnicities so the animation has a broad audience, and it appeals to every person who might go on a Club Europe tour. I am going to target social grades E and D because these school tours are for students who might or might not have a job, they could ask their parents to pay for the trip or pay it themselves. The purpose of the animation is to inform and educate the target audience; teach them how to pack their bags and the procedure for going abroad. Therefore, I want to make sure the animation is simpler so it doesn’t distract them from the information that will be given to them. I have decided to use 2D animation because it isn’t as childlike as 3D animation and the animation is only to show the audience what to do.

To help those who have disabilities, I will use voiceovers for those who can’t see my animation. I will also use subtitles for those who can hear but can’t see my animation. This is to make sure my informative animation has accessibility and can be understood by everyone.

The client brief also asked me to use the same fonts and colour scheme as the Club Europe website. Therefore, I am using the fonts and colours that you can see above in my research.

                         

 

                                             Mood boards

This mood board shows the different Europe tourist attractions I can show in the animated video.

This mood board relates to the client brief, target audience, house style (colour scheme and font client brief asked me to use) and what type of animation I want to do (2D animation). I am using a mood board preproduction document (we studied this in unit 2) because if it is a collection of sample images and materails based around a certain topic and theme and I thought this would help my visualise the client brief requirements and what to include in my animation.

 

                This mindmap shows my first ideas after reading and analysing the client brief. In unit 2 we said a mindmap is a collection of ideas around a certain topic and theme and this mindmap has helped me form the ideas for my other preproduction documents such as my storyboard and script.

                                   Club Europe Animation Script

The UK, France, Spain and Italy are just a few countries home to some of the most famous tourist attractions: Big Ben, Buckingham Palace, The Louvre Museum, The Eiffel Tower, La Sagrada Familia, The Leaning Tower of Pisa…. Soon you’ll be visiting a country with your school or college and taking part in a music festival or sports tour with us, Club Europe.

But back to the present. Right now, you’re stuck at home panicking. Your room is a mess, you don’t know what to pack and you have no idea what to do at the airport.

Don’t worry! We’ve got your back! This is Club Europe’s guide to packing and preparing for your first holiday abroad.

First, there are some things you will need to check before you can fly. have you exchanged some of your money for the currency of the place you are visiting, Have you checked your passport to see if it is valid, have you booked your accommodation and flights… Wait, you don’t know what a passport is? A passport is a legal document that confirms your citizenship and identity. We need these to leave the country and get on the plane, but also to enter other countries. Your passport needs to be up to date because it contains important personal information such as your name, birthday, signature, photograph, passport number, the date of issue and expiry. Now that you have organised everything, you can finally start packing!

Step 1: Make a checklist. Instead of running around wondering what you need to pack, why don’t you create a checklist? Look around your home and see what you will need to take with you. There are certain items you are not allowed to take with you on your flight, so remember to check the list to see what items you are allowed to take with you.

Step 2: Gather things together. Get your clothes, toothbrush and other items and put them next to your suitcase, fold your clothes neatly and make sure you have everything you will need.

Step 3: Now its time to pack your suitcase. First you should put your heavier items near the bottom of the suitcase so it won’t fall over when you stand it up. you can roll your clothes up or fold them. Shoes can be stuffed with socks and other items; toiletries can be put together in a resealable plastic bag. Put personal items in a carry-on bag such as a rucksack so they don’t get lost. Don’t forget to put any money you will need or other necessities like your passport in your carry-on bag. If you are taking an instrument for your Club Europe tour, remember to always pack your instrument in a case so it doesn’t get damaged. It is advisable to have tag on your suitcase that has your name, phone number and email in case it gets lost.

Step 4: Plan your day. Whatever you do, don’t wake up late, rush to the airport and forget any of your belongings, especially your passport or some money. Make a GANTT chart and plan your time. What time will you get up, how long will it take for you get ready? Take the coach and plane times into consideration.

 Step 5: Airport Protocol. Remember to keep a hold of your passport. You will have to go through lots of different rooms before being allowed to fly. First you need to check in, they will look at your flight documents and give you a boarding pass which is your plane ticket to get on the plane. Next you will have to go through airport security. They will check your passport and your plane ticket. You will have to place your bags and personal belongings on a tray, these will go through an x-ray machine on a conveyer belt, and you will have to walk through a metal detector. Afterwards you can pick your belongings up. Your suitcase will then be weighed and placed on a conveyer belt where it will be taken into the plane.  You will then get to the plane gate where your legal documents and plane ticket will be examined. When the gates open, your ticket will be checked again, and you can board the plane. Now you can find your seat, fasten your seatbelt, and relax.

Step 6: Have fun! Thank you for choosing Club Europe for your tour, we hope you have a great time!

 

 I have remembered that a script is a preproduction document from unit 2 and this has helped me write down what will be said about the voiceovers.

                                 Club Europe Storyboards

I have created a storyboard (yet another preproduction document from unit 2) that helps me show a chronological sequence of moving images and what other components I will use. Shot, Angle, Movement, Scene, Length, Environment, Noise, Shadow and light.

This is my production schedule that I am going to stick to for the timings. I have created this to help me stick to deadlines for this animation unit.

 

Here is my concept art and finished art for my animated character. To fit the client brief, I have used the yellow and blue colours they asked to be used. The character was created in Adobe Illustrator. I used the pen tool, the layers, paint bucket tool and the eyedropper tool to create this character; they will be the main character in my animation for Club Europe.

                              Contingency Table/Backup Plan

 

Problem or risk	Risk level	How to prevent or solve the problem
Not being able to record foley sounds because microphone dies	Medium	Make sure microphone is fully charged and potentially take another microphone as a backup.
Illness	Low
Animation might take longer than expected	Medium	Try and make the animation simple and possibly use tweening.
Sounds are not clear	Low	Record the sounds and voiceovers a few times so I can choose the best one.
Tripping, falling, and dropping sound equipment	Medium	If there are any wires, I should make sure they are out of the way so I don’t trip on them. I should use the neck strap if I am using a microphone on a camera and I should make sure the environment is safe to record sounds first.