P6: Working to Deadlines and Editing

The voiceovers help to bring the animation to life; I edited the voiceovers in Adobe Audition. I did this by using the denoise and parametric equalizer effects. Denoise got rid of the unneccesary background noise and the parametric equalizer make the audio sound more level and make the voiceover sound a little less boomy in some places. I deleted the beginning and the end of the audio if it had no voiceover. I then exported imported the audio into the animation. I created the animation scenes based on how long the voiceovers were since they are a very important part of my informational Club Europe animation. This helps the audio and animation flow simultaneously and creates a nice, consistant pace. At the end I had to delete the voiceovers from the Adobe Animate file since it sounded static like and screechy. I exported my animation and placed this into Adobe Premiere Pro where I imported the audio in, this sounded much better. I then used the captions options in the transcript section to generate subtitles from my audio. I then went through this and edited anything that was incorrect. Afterwards I used the essential graphics section to change the attributes of the text.

 With my animation exported, I decided to place this into Adobe Premiere Pro. I imported my voiceover sounds into Premiere Pro and they sounded much clearer than they did in Adobe Animate. You can see all my audio on the audio channel in the first screenshot. I placed my animation in Adobe Premiere Pro. I then synced my audio with the animation, and I applied subtitles to this. I used the essential graphics create captions and I wrote any changes needed for my subtitles. 

Here you can see me editing my animation in Premiere Pro and sorting through the subtitles.

I have followed my GANTT chart dates and times. I have created this to help me create my animation to the set deadline. I achieved the deadline and managed to finish the animation before the 22nd. 

 SWOT Analysis

Here is my SWOT analysis that I am creating for the Club Europe animation. This will help me find out what the strengths are of the product, what weaknesses I need to be aware of, what opportunities this animation might bring and the threats I need to be aware of. We learnt what SWOT analysis is in unit 2. SWOT analysis is when you evaluate the Strengths, Weaknesses, Opportunities and Threats of a product, this is used in the planing stage to make sure the product is successful.

Strengths:

One strength of my Club Europe animation is it achieves the purpose of informing teenagers about how to pack and prepare for a holiday abroad, this also meets the client brief. I will do this by creating a step by step guided animation and show the audience how to pack and what they need to know. I will use text and subtitles to make sure this information is clear and concise. I am also going to use subtitles for accessibility; people who can't hear and those that can't see very well. This is another strength since this animation should be able to be understood by everyone and more people will watch it. The 2D animation style is also a strength of the product. This means the target audience are not distracted by the animation, it is simple and they can focus more on the information being presented to them. I will also meet the client brief by using the colour scheme and the fonts. I will use the colour scheme in most of the backgrounds, my character and I will use the fonts for the subtitles and for the steps. I have also created lots of preproduction documents to help me structure the animation, this is a strength because this means the animation will look more organised and this will create a better product in result. Furthermore, I will be using lots of different sound effects which will make the animation lively. 

Weaknesses:

However, there are some weaknesses of the Club Europe animation. The target audience might find the animation boring and tedious, they might think it is just another boring animation created by a business. To counter this, I will use bright colours and try to make the animation simple. Another weakness of this animation is there will be language barriers. Not everyone speaks English and understands it. However, this could also be an opportunity as well because I can change the subtitles and text for some of the languages which will reach a larger audience for Club Europe. The last weakness I will have to consider is using cheesy sound effects. I will however try to limit the sound effects so they are more effective.

Opportunities:

The Club Europe animation also gives me and the company lots of opportunities. Club Europe might ask me to create more animated videos. This means I could be offered a job by Club Europe and I would be offered a lot of money. Another opportunity is my characters and illustrations can be used across different mediums (TV, posters, games, social media etc.) as a multi-media advertising campaign. This gives the opportunity for the teenage target audience to see the illustrations and it raises brand awareness for Club Europe. Using my animation/illustrations, Club Europe have the opportunity to create and sell their own merchandise. In my animation, I could have the character packing some merchandise into their suitcase to show the viewers. An opportunity for me is if other companies see my animation, they might ask me to create animations for them as well which opens new job opportunities for me.

Threats:

There are lots of threats I need to consider. The first threat relates to other companies that have produced 2D informative animations as well. I want the Club Europe animation to convey the information it needs to, be interesting but also stand out from the competitors. I will use subtitles, fun characters and simple illustrations but one thing that will stand out is I will use theme music that you will associate with Club Europe. Another threat I will have to consider is my own limited experience with animation. I have had lots of experience using Adobe Illustrator and Premiere Pro, however I haven't had experience using adobe Animate and Adobe Character. Furthermore, I have a set deadline I have to meet but it will take longer than I have to illustrate and animate. To counter this, I will create a GANTT chart to help me break down what to do on each day. This will help me meet the deadlines set.

I also decided I would like to add subtitles to my Club Europe animation. I did consider this a strength on my SWOT analysis since this helps with the accessibility of the product. My animation can be understood by everyone such as those who are death or blind so this is inclusive of all different types of people. This is brilliant since the main purpose of the animation is to inform young people how to pack and prepare for a holiday abroad. I created these subtitles after I added all of my audio in. Premiere Pro can now create subtitles based on the audio. I then generated the subtitles which is under essential graphic, transcript, create captions. After these were generated, I read through them to make any last changes. I changed the font, colour and shadow of the subtitles using the essential graphics column. I was also aware of colour blind people. I used colours that don't clash and are not difficult to see for them. I ensured that my animation didn't have the weakness I thought of in my SWOT. I added bright colours and I did not add sound effects apart from the voiceover. The language barrier is nonexistent thanks to subtitles and the voiceover.